Website Evaluation

As usual, we started with discuss about GOMC. Dr.Fareed explains more about this campaign challenge and AdWords too. 

 As we already registered for the challenge, accessed dashboard and selected a foodservice restaurant to run a campaign, we all need to learn about AdWords and the client to make sure we can running the campaign smoothly.

Talk about PPC,pay per-click, Dr.Fareed told us how to handle US$250 as given to running the campaign for three weeks rightly as for reliability. His guidelines help us a lot in making the plan how to make sure US$250 more than enough for three weeks for campaign. Then, using the Tadika Bijak website, he showed us how to start after already registered with AdWords. We need to choose around 20 suitable keywords for the searching result, to appeal our customer’s website. Then, he also showed us how to make AdWords text to show a little information about the website we run. 

Go for next session, Dr.Fareed asked us to make a Website Evaluation based on our customer’s website. We need to give critism for their website appearance, content, functionality and website usability.

Based on Red Card Café’s website, their website appearance was good. The colour used not too much and not too crowded. Just red, white and black colour used, make their website appealing and more interesting with the animated delightful food’s picture.

The website content, I can say, almost they provided important and needed information such as contact number for any reservation and company profile too. they also provided menu item with price, completed with picture and a little bit description about the food. 

The website functionality and usability also good as they provided the easier access to see the information and the content they had. 

             

After that, Dr.Fareed continue with explain us about the website evolution by Hanson & Kalyavanam( 2008).